Author: Kasey Luck

How I left my Comfy Life in San Francisco to Become a Digital Nomad (And Started Earning More)
by Kasey Luck — Get free updates + VIP content (not published online) here
How I Became a Digital Nomad (And Started Earning More) | Global Nomad | Become Digital Nomad

I think you’ll agree with me when I say:

Most of us aspire to be our own boss and travel the world, but only a few actually get to do it.

Is that really true though?

How to become digital nomad | Buffer Study Remote Work 2019
State of Remote Work, 2019 Report by Buffer

In December 2018, I left my favorite place in the world — San Francisco — to go travel, or as they say now, become a digital nomad. In two months, I doubled my revenue compared to the same time last year.

I’m convinced that becoming your own boss and working remotely is much easier than most people think… when you find the right approach.

And in today’s post (and video),

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Your Traffic | Essentials of Online Business, Lesson 3
by Kasey Luck — Get free updates + VIP content (not published online) here

This is Lesson #3 of the Essentials of Online Business class! Watch Lesson 2 here.

If you want to get all the lessons and bonuses in one place for free, sign up here and I’ll email you all the goodness. You’ll also get exclusive access to the slides from all three lessons (not available online).

In this lesson, we continue talking about your Audience, and we’re focusing specifically on Your Traffic.

Comment below this post to ask questions and give feedback!

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Your Audience | Essentials of Online Business, Lesson 2
by Kasey Luck — Get free updates + VIP content (not published online) here

This is Lesson #2 of the Essentials of Online Business class! Watch Lesson 1 here.

If you want to get all the lessons and bonuses in one place for free, sign up here and I’ll email you all the goodness. You’ll also get exclusive access to the slides from all three lessons (not available online).

In this lesson, we’ll talk about the formula for building your email list. Think traffic, email signup rate, and the easiest ways to boost those two.

Comment below this post to ask questions and give feedback!

Watch Lesson 3 here.

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A Model For Building Your Freedom | Essentials of Online Business, Lesson 1
by Kasey Luck — Get free updates + VIP content (not published online) here

If you’re building an online business and struggle to understand how to ACTUALLY make money and have an impact, this video is for you.

This is Lesson #1 of the Essentials of Online Business class I hosted live.

If you want to get all the lessons and bonuses in one place for free, sign up here and I’ll email you all the goodness. You’ll also get exclusive access to the slides from all three lessons (not available online).

Watch Lesson 2 here.

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How To Increase Email Click Through Rates in 2018
by Kasey Luck — Get free updates + VIP content (not published online) here
How To Increase Email Click Through Rate in 2018 | Email CTR | Improve click-through rate

When it comes to email marketing, I think you’d agree that the most important metric is the click through rate (CTR).

Yes, we all want high open rates, but the end goal is to get the subscriber to take action (i.e. click on a link in our email).

There are a few basic principles that will ensure you maximize the click through rate of your emails every time. And then there are a few “seasonal” tricks — if you use them sparingly, they will give you nice spikes in the click through rate when you need it most.

In this post, you will learn strategies from both categories, so let’s dive right in. There is also a special (downloadable) bonus at the end, including the most useful click-through rate benchmarks and a do-it-yourself checklist,

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3 Email Drip Campaigns Every Blogger Must Have
by Kasey Luck — Get free updates + VIP content (not published online) here
3 Email Drip Campaigns Every Business Must Have

I think you’ll agree with me when I say:

You can’t do email marketing without automation in 2018.

That means you need to have all of your basic drip campaigns in place, running on autopilot.

A quick reference: a drip campaign a.k.a. an email sequence a.k.a. an autoresponder is simply a set of marketing emails that will be sent out automatically on a schedule.

How many do you have running right now?

In this post, I’ll share 3 drip campaign examples that every business needs to have and give you a sample structure to create your own.

Drip campaigns can seriously simplify your life, automate your email marketing, AND achieve your email marketing goals much more effectively than you doing it with manual one-off emails (called “newsletters”

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How to Avoid Promotions Tab in Gmail
by Kasey Luck — Get free updates + VIP content (not published online) here
How to avoid Promotions tab in Gmail

It’s been awhile since Gmail introduced a tabbed version of inbox, but the infamous “Promotions tab” still haunts marketers today. Nobody likes when their efforts end up among dozens of promotional emails, yet that’s where newsletters so often land.

Can you imagine a world with no Gmail tabs? A peaceful haven with 20% higher open rate and conversions that let you sit back and enjoy life with a glass of your favorite cocktail.

WAIT.

Is that what the marketing world would really look like? Let’s take a closer look and figure out if we can get there.

Why would Gmail do that?

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How To Make Money Blogging — Case Study
by Kasey Luck — Get free updates + VIP content (not published online) here
How to Make Money Blogging — Case Study on Jascha Brinkmann. Growtheme, WordPress blog themes

I came across Growtheme by chance, but it immediately grabbed me.

Besides having an awesome design, there was something curious about it. It was clearly a sales page for a product (a WordPress blog theme), but there was NO OPTION TO BUY it.

Instead, the only action I could take was to sign up for an email list — which, of course, I did.

That added me into an email drip campaign that turned me from a cold website visitor into an excited, ready-to-buy almost-customer.

Being an email geek, I decided to reach out to the founder of Growtheme and chat with him about his strategy and its effect on the revenue he made from his product.

Jascha had a fascinating story, so I felt compelled to share it with the world.

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10 Skills An Email Marketing Manager Needs To Succeed
by Kasey Luck — Get free updates + VIP content (not published online) here

If you’re an email marketing manager, you will agree with this:

Email marketing is like a headed cabbage.

10 Skills Email Marketing Manager Needs To Succeed | How to be a good email marketing manager

It might seem like a simple concept, but it has many layers.

Anyone who wants to become great at email marketing has to understand multiple concepts and juggle many skills at a time.

In this post, I’ll walk you through 10 areas of expertise that are essential to email marketing, and give useful tips for each one.

I’ve also prepared a special bonus for over-achievers that includes 15 lead magnet ideas, 7 ways to segment your list, and a video tutorial on how to delete inactive subscribers from your email list (to keep your open rates high). Download everything in  one click.

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4 Welcome Email Mistakes to Avoid
by Kasey Luck — Get free updates + VIP content (not published online) here
4 Welcome Email Mistakes To Avoid. Welcome emails play a vital role in subscriber engagement , but many marketers have one just... "because". You're supposed to have, right? Sure, but there are very strategic things you should attempt to accomplish with welcome emails ...

So I’ve been doing more email marketing consulting recently.

I’m always fascinated to see how differently companies approach the same channel. This work has sprung many thoughts and discoveries for me, so I wanted to share them with you hoping that my learnings will be helpful in your work.

So, today’s topic is:

Welcome emails

You have one, right?

Welcome email is vital in optimizing subscribers’ engagement, so long story short, it’s a must.

I’ve learned that many marketers have a welcome email because… well, you’re supposed to have one, right?

Right, but there are very specific reasons for why you need one. Effective welcome emails are strategic, and they must attempt to accomplish a few things:

  • introduce your sender persona;
  • set expectations for when and how often you’ll be in touch;

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