Author: Kasey Luck

Email Open Rates: All You Need to Know
by Kasey Luck — Get free updates + VIP content (not published online) here
Email Open Rates: all you need to know. If you want to increase open rates for your email rates, you need to look deeper than subject lines. Open rates depend on a multitude of factors, including email cover ("from" name, preview text and subject line), send time, list quality, and the content that you deliver. Learn how to optimize each of these factors and be on your way to email marketing mastery!

Does this sound familiar:

You just sent an email to your subscribers, and you’re sitting in your chair, waiting to start hitting the refresh button to watch the open rates roll in…

We’ve all been there. 

Have you heard about marketers who consistently get 60% email open rate and wondered how they do it? What’s their secret sauce and how you can get those kind of results?

Today I’m going to walk you through the anatomy of the open rate. I’ll go much deeper than subject lines, and will show you all factors that are at stake. After reading this post, you’ll have all the tools you need to start reaching more people.

There is a special (&

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Email Subject Lines That Work
by Kasey Luck — Get free updates + VIP content (not published online) here
How to write email subject lines like a pro

This post was originally published on The Huffington Post. 

When your email subscribers open their inbox, it’s like they enter a candy store. Dozens, even hundreds of treats are staring at them from the shelves. Your subject line is the candy wrap for your bon-bon; you’ve got to make sure it stands out, because the competition in this inbox candy store is fierce. How can you make sure your subscribers open your emails?

(Of course there are other things that affect your open rates).

Any marketer wants to master the art of subject lines, so I x-rayed my inbox for the best examples that I can learn from. My findings are below. I believe the following 5 marketers are pros when it comes to writing email subject lines.

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How I Grew My Email List From 10 to 110 Subscribers in 2 Hours
by Kasey Luck — Get free updates + VIP content (not published online) here
How to grow email list from scratch

When you just start building an email list, it can feel intimidating…

Just watching those single digit numbers next to your list name in MailChimp is sad. At least it was for me.

It’s easy to get discouraged at this point, and that’s why it’s super important to get momentum on your email list as soon as possible.

In this post, I’ll show exactly how I went from 10 to 110 email subscribers, including tools and scripts, so you can do the same.

I first learned about this strategy from Bryan Harris, and he calls it “tell everyone you know” or “launch team” strategy. It was a bit manual, so I added a few tweaks that automated and streamlined the process.

And the best part?

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4 Reasons Why You Should Have an Email List Email
by Kasey Luck — Get free updates + VIP content (not published online) here
4 Reasons Why Email Marketing Is Good For You

Is email really dying?

The media has been saying that since 2002, and since then, people have made BILLIONS of dollars using email as the main channel.

In the next decade, millions of people will leave their traditional jobs and start working for themselves — leading a truly independent life, setting their own rules, doing what they love and making more money than ever before.

How can you do this today?

Build an audience.

[Related: Essentials of Online Business Class]

An audience who trusts you, listens to you, looks to you for advice on your topic, and eventually, happily pays for your product.

And the best channel, or platform, to build an audience right now, in 2018,

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How to nurture email list to skyrocket engagement
by Kasey Luck — Get free updates + VIP content (not published online) here
How to nurture email list + 7 smart ways to segment your list

How to nurture email list + 7 smart ways to segment your list

How do you build a high quality email list using engagement and nurturing strategies that actually work?

You’ve heard it before: it’s not about quantity, it’s about quality. I’ve seen it many times over: marketers with small, but engaged and quality email lists do amazing things in terms of sales. So while you should always be collecting (the ABC rule of email marketing) and growing the list, you should also put the time and effort into cultivating a truly personal and trustful relationship with your subscribers. Since email might be the highest leverage marketing activity you can do (see why here), you need to find time for nurturing your list. It takes time, it takes effort, but it pays off in the end.

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How to grow your email list without spamming
by Kasey Luck — Get free updates + VIP content (not published online) here

Grow your email list, lead magnets, content upgrade, email list growth, email marketing

Yeah yeah yeah, we’ve heard many times that an email list is a must for any blogger who is contemplating monetizing their blog. Just in case you’re not convinced, check out the four reasons why bloggers who’ve got email marketing right are #winning.

But how do you grow a list without spamming people? There are two parts to that question: growing a list and nurturing a list. Let’s look at each aspect in detail. We’ll deal with growing an email list below, and will talk about list nurturing HERE.

Growing An Email List 

Before we get to the actionable tactics and strategies for growing an email list, here are two fundamental rules for skyrocketing your list:

  1. Make signing up irresistible by offering something that your readers really need AND want.
  2. The ABC rule of email marketing = always be collecting.

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How to set up filters in Gmail: a short and easy guide
by Kasey Luck — Get free updates + VIP content (not published online) here
How to set up filters in Gmail: a short and easy guide. Organize your inbox

You know that keeping your bedroom organized and tidy saves you lots of time in the morning.

Same with your inbox.

Now imagine if items in your bedroom got organized automatically: dirty socks automatically got thrown in the laundry basket, jackets hung in the closet, books neatly piled on the shelf…  

Sounds nice, but it might take a while till we get there. In your virtual home, though, aka your inbox, automatic organization is a matter of seconds.

If you set up Gmail filters right once, they’ll help keep your inbox organized for years to come.  

Here is how you do it.

Setting Gmail filter criteria

Click on an email from a sender you hear from often.

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How To Optimize Your Thank-You Pages For More Social Shares
by Kasey Luck — Get free updates + VIP content (not published online) here
How To Optimize Your Thank-You Pages For More Social Shares (plus video walk-through)

You know how most thank-you pages have social share buttons?

Something along the lines of, “Thanks for signing up, now please share this with your friends”?

You know, this kind:

Thank-you page example that probably doesn't convert really well / How To Optimize Your Thank-You Pages For More Social Shares

Well, I’ve always been kind of skeptical about how well that call-to-action converts (even though I use it myself). Yeah, it would be nice to have new subscribers share my stuff, but there is just SO LITTLE incentive for them to do it.

I guess other people have thought about that too, because I recently discovered this amazing (& free) tool called SmartBribe.

It incentivizes brand-new subscribers to share your content by offering them an additional cool free thing in return. And it works really well.

I recorded a whole video on how to set up SmartBribe correctly (as it can be confusing) — scroll to the bottom of the post for the video.

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