It’s been awhile since Gmail introduced a tabbed version of inbox, but the infamous “Promotions tab” still haunts marketers today. Nobody likes when their efforts end up among dozens of promotional emails, yet that’s where newsletters so often land.
Can you imagine a world with no Gmail tabs? A peaceful haven with 20% higher open rate and conversions that let you sit back and enjoy life with a glass of your favorite cocktail.
WAIT.
Is that what the marketing world would really look like? Let’s take a closer look and figure out if we can get there.