I came across Growtheme by chance, but it immediately grabbed me.
Besides having an awesome design, there was something curious about it. It was clearly a sales page for a product (a WordPress blog theme), but there was NO OPTION TO BUY it.
Instead, the only action I could take was to sign up for an email list — which, of course, I did.
That added me into an email drip campaign that turned me from a cold website visitor into an excited, ready-to-buy almost-customer.
Being an email geek, I decided to reach out to the founder of Growtheme and chat with him about his strategy and its effect on the revenue he made from his product.
Jascha had a fascinating story, so I felt compelled to share it with the world.
