Tag: email marketing

3 Email Drip Campaigns Every Blogger Must Have
by Kasey Luck — Get free updates + VIP content (not published online) here
3 Email Drip Campaigns Every Business Must Have

I think you’ll agree with me when I say:

You can’t do email marketing without automation in 2018.

That means you need to have all of your basic drip campaigns in place, running on autopilot.

A quick reference: a drip campaign a.k.a. an email sequence a.k.a. an autoresponder is simply a set of marketing emails that will be sent out automatically on a schedule.

How many do you have running right now?

In this post, I’ll share 3 drip campaign examples that every business needs to have and give you a sample structure to create your own.

Drip campaigns can seriously simplify your life, automate your email marketing, AND achieve your email marketing goals much more effectively than you doing it with manual one-off emails (called “newsletters”

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How to Avoid Promotions Tab in Gmail
by Kasey Luck — Get free updates + VIP content (not published online) here
How to avoid Promotions tab in Gmail

It’s been awhile since Gmail introduced a tabbed version of inbox, but the infamous “Promotions tab” still haunts marketers today. Nobody likes when their efforts end up among dozens of promotional emails, yet that’s where newsletters so often land.

Can you imagine a world with no Gmail tabs? A peaceful haven with 20% higher open rate and conversions that let you sit back and enjoy life with a glass of your favorite cocktail.

WAIT.

Is that what the marketing world would really look like? Let’s take a closer look and figure out if we can get there.

Why would Gmail do that?

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10 Skills An Email Marketing Manager Needs To Succeed
by Kasey Luck — Get free updates + VIP content (not published online) here

If you’re an email marketing manager, you will agree with this:

Email marketing is like a headed cabbage.

10 Skills Email Marketing Manager Needs To Succeed | How to be a good email marketing manager

It might seem like a simple concept, but it has many layers.

Anyone who wants to become great at email marketing has to understand multiple concepts and juggle many skills at a time.

In this post, I’ll walk you through 10 areas of expertise that are essential to email marketing, and give useful tips for each one.

I’ve also prepared a special bonus for over-achievers that includes 15 lead magnet ideas, 7 ways to segment your list, and a video tutorial on how to delete inactive subscribers from your email list (to keep your open rates high). Download everything in  one click.

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Email Open Rates: All You Need to Know
by Kasey Luck — Get free updates + VIP content (not published online) here
Email Open Rates: all you need to know. If you want to increase open rates for your email rates, you need to look deeper than subject lines. Open rates depend on a multitude of factors, including email cover ("from" name, preview text and subject line), send time, list quality, and the content that you deliver. Learn how to optimize each of these factors and be on your way to email marketing mastery!

Does this sound familiar:

You just sent an email to your subscribers, and you’re sitting in your chair, waiting to start hitting the refresh button to watch the open rates roll in…

We’ve all been there. 

Have you heard about marketers who consistently get 60% email open rate and wondered how they do it? What’s their secret sauce and how you can get those kind of results?

Today I’m going to walk you through the anatomy of the open rate. I’ll go much deeper than subject lines, and will show you all factors that are at stake. After reading this post, you’ll have all the tools you need to start reaching more people.

There is a special (&

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Email Subject Lines That Work
by Kasey Luck — Get free updates + VIP content (not published online) here
How to write email subject lines like a pro

This post was originally published on The Huffington Post. 

When your email subscribers open their inbox, it’s like they enter a candy store. Dozens, even hundreds of treats are staring at them from the shelves. Your subject line is the candy wrap for your bon-bon; you’ve got to make sure it stands out, because the competition in this inbox candy store is fierce. How can you make sure your subscribers open your emails?

(Of course there are other things that affect your open rates).

Any marketer wants to master the art of subject lines, so I x-rayed my inbox for the best examples that I can learn from. My findings are below. I believe the following 5 marketers are pros when it comes to writing email subject lines.

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4 Reasons Why You Should Have an Email List Email
by Kasey Luck — Get free updates + VIP content (not published online) here
4 Reasons Why Email Marketing Is Good For You

Is email really dying?

The media has been saying that since 2002, and since then, people have made BILLIONS of dollars using email as the main channel.

In the next decade, millions of people will leave their traditional jobs and start working for themselves — leading a truly independent life, setting their own rules, doing what they love and making more money than ever before.

How can you do this today?

Build an audience.

[Related: Essentials of Online Business Class]

An audience who trusts you, listens to you, looks to you for advice on your topic, and eventually, happily pays for your product.

And the best channel, or platform, to build an audience right now, in 2018,

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How to nurture email list to skyrocket engagement
by Kasey Luck — Get free updates + VIP content (not published online) here
How to nurture email list + 7 smart ways to segment your list

How to nurture email list + 7 smart ways to segment your list

How do you build a high quality email list using engagement and nurturing strategies that actually work?

You’ve heard it before: it’s not about quantity, it’s about quality. I’ve seen it many times over: marketers with small, but engaged and quality email lists do amazing things in terms of sales. So while you should always be collecting (the ABC rule of email marketing) and growing the list, you should also put the time and effort into cultivating a truly personal and trustful relationship with your subscribers. Since email might be the highest leverage marketing activity you can do (see why here), you need to find time for nurturing your list. It takes time, it takes effort, but it pays off in the end.

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How to grow your email list without spamming
by Kasey Luck — Get free updates + VIP content (not published online) here

Grow your email list, lead magnets, content upgrade, email list growth, email marketing

Yeah yeah yeah, we’ve heard many times that an email list is a must for any blogger who is contemplating monetizing their blog. Just in case you’re not convinced, check out the four reasons why bloggers who’ve got email marketing right are #winning.

But how do you grow a list without spamming people? There are two parts to that question: growing a list and nurturing a list. Let’s look at each aspect in detail. We’ll deal with growing an email list below, and will talk about list nurturing HERE.

Growing An Email List 

Before we get to the actionable tactics and strategies for growing an email list, here are two fundamental rules for skyrocketing your list:

  1. Make signing up irresistible by offering something that your readers really need AND want.
  2. The ABC rule of email marketing = always be collecting.

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