How to Make Money Blogging — Case Study on Jascha Brinkmann. Growtheme, WordPress blog themes

I came across Growtheme by chance, but it immediately grabbed me.

Besides having an awesome design, there was something curious about it. It was clearly a sales page for a product (a WordPress blog theme), but there was NO OPTION TO BUY it.

Instead, the only action I could take was to sign up for an email list — which, of course, I did.

That added me into an email drip campaign that turned me from a cold website visitor into an excited, ready-to-buy almost-customer.

Being an email geek, I decided to reach out to the founder of Growtheme and chat with him about his strategy and its effect on the revenue he made from his product.

Jascha had a fascinating story, so I felt compelled to share it with the world.

Yeah yeah yeah, we’ve heard many times that an email list is a must for any blogger who is contemplating monetizing their blog. Just in case you’re not convinced, check out the four reasons why bloggers who’ve got email marketing right are #winning.

But how do you grow a list without spamming people? There are two parts to that question: growing a list and nurturing a list. Let’s look at each aspect in detail. We’ll deal with growing an email list below, and will talk about list nurturing HERE.

Growing An Email List

Before we get to the actionable tactics and strategies for growing an email list, here are two fundamental rules for skyrocketing your list:

Make signing up irresistible by offering something that your readers really need AND want.
The ABC rule of email marketing = always be collecting.

Growing An Email List

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